How 6PM Helped Munca Succeed
The Background Story of Munca
Munca, an Australian startup, embarked on a mission to assist parents of disabled children in managing government-provided funds. Their innovative app aimed to simplify tracking expenses, managing appointments, and storing invoices, eventually making it easier for parents to report fund usage and secure future funding. However, the journey to achieving this vision was fraught with challenges such as lack of proper tech leadership, strategic misalignment, difficiulty in hiring expert tech team, and poor decison making.
- simplify tracking expenses
- managing appointments
The Challenge
Munca’s founder, a passionate advocate for disability management, faced significant hurdles due to their non-technical background. Despite a clear vision, they struggled with several critical issues:
The founder’s frustration grew as each attempt to find a solution seemed to push the dream further out of reach.
- Non-Tech Founder: Without a proper understanding of technology, the founder found it challenging to build a robust tech strategy, assemble an efficient tech team, and secure tech leadership.
- Tech Co-Founder Dilemma: Efforts to find a tech co-founder were unfruitful, with potential candidates demanding exorbitant equity stakes (up to 50%).
- Agency Confusion: Seeking help from various local and offshore agencies led to further confusion and wasted resources, consuming valuable time (around six months).
The Journey of Munca with 6PM
6PM implemented a structured, phased approach using their proprietary 6PM Model to address Munca’s challenges. This model focuses on three key stages: Plan, Execute, and Scale.
- Plan
- Scale
- Execute
Plan: Forming the Right Technology Stack & Strategy
6PM began by providing a comprehensive planning phase, crucial for laying a strong foundation for Munca’s technological needs.
A Cofounder CTO for Munca without Sacrificing Equity
6PM provided a fractional CTO, who, along with Product Managers, collaborated closely with Munca to understand and support the startup’s vision of assisting parents of disabled children in managing government-provided funds and technological requirements.
A Scalable Tech Stack
The team identified the appropriate technology stack necessary for Munca’s growth, including Swift over React for its native features, AWS for server hosting, and MongoDB for database management.
A Detailed Product Roadmap:
Conducted extensive market research, including 50 surveys and direct user interviews via phone and Zoom calls, to inform the product strategy.
Mapped the user journey, analyzed customer pain points like usability issues and feature gaps, and defined the MVP strategy, focusing on essential product features and market research to ensure the app met users’ needs effectively.
Scrum Planning:
Set up Jira, created a comprehensive product backlog and epics, and developed sprint backlogs with detailed user stories to prepare the team for development.
Execute: Building & Leading a High-Velocity Remote Team
With a solid plan in place, 6PM moved to the execution phase, focusing on building and leading a high-performing remote team.
Hire High-Performing Developers
Finalized the technology stack, including Swift for iOS development and AWS for scalable cloud solutions. Recruited a high-performing team consisted of 1 backend developer, 2 Swift developers, 1 designer, and 1 tester.
The CTO and Product Managers led the hiring process, ensuring the team’s skills, including Swift programming knowledge, cloud infrastructure expertise, and experience in developing scalable iOS applications, aligned with Munca’s technological needs.
A Scalable Tech Stack
The team identified the appropriate technology stack necessary for Munca’s growth, including Swift over React for its native features, AWS for server hosting, and MongoDB for database management.
Plan the Product Roadmap & Timeline
The CTO, supported by Product Managers, led the engineering process using Agile methodology, focusing on integration related to planning, user account management, and data security.
Developed a detailed six-month timeline for development and deployment, ensuring structured progress and timely delivery of key milestones.
Lead the Engineering Team
The CTO, with Product Managers, led the six-month Agile development process, including 6 sprints, 25 priority meetings, and 32 hours of Scrum meetings, saving over $30,000 through efficient development.
Scrum Team Work
Engaged in design, server setup, ER diagram creation, and writing a 75-page Software Requirements Specification (SRS)
Focused on coding, testing, and pushing the product to the live server, maintaining high standards of quality and performance.
Scale: Ensuring ROI on Technology Investments
The final phase focused on scaling Munca’s technology and ensuring a return on investment.
Aligning with Existing KPIs
Adjusted our approach to align with Jawhargy’s existing KPIs, with a primary focus on user adoption and engagement.
Identify Tech Opportunities
The CTO participated in discussions with the founder and enterprise clients in Kuwait to identify future potential features.
Conducted sprint review meetings to gather feedback and iterate on the product, continuously improving its functionality and user experience.
Performance Tracking & Budget Management
Developed 25+ KPIs (usability, load time, bug-free features).
Achieved 20% usability improvement, 30% load time reduction, and 25% bug reduction.
Monitored IT budget meticulously.
Reduced server costs by 20%, SMS costs by 15%, saving 15% on projected tech costs.
Continuous Improvement & Opportunity Identification
Collaborated with stakeholders in weekly meetings to identify new tech opportunities.
Conducted sprint reviews for feedback, enhancing product functionality and user experience.
The Results
As Munca progressed through the phases of the 6PM Model, the transformation was nothing short of remarkable. What started as a chaotic and confusing journey, filled with frustrations and setbacks, evolved into a structured, efficient, and ultimately successful venture.
The Launch in 6 months
Munca successfully developed and launched its app within the desired timeline, going live in just 6 months.
Savings over $30K USD
The startup saved significant time and resources, avoiding costly mistakes in tech strategy and team building, resulting in a cost savings of over $30,000.
40% Enhanced User Experience
Munca app now provides a seamless experience for parents managing funds for their disabled children, ensuring compliance and ease of use. User satisfaction scores increased by 40%, with a 95% user retention rate.