How the 6PM Model Transformed Forget Me Not
The Background Story of Forget Me Not
Forget Me Not, a USA-based startup, was founded by an individual who recently lost his father to cancer. The platform allows individuals nearing the end of their lives to record and save video and audio messages for their loved ones, scheduled for future delivery on special occasions. They aim to provide an innovative health-tech solution that helps maintain emotional bonds and provides lasting comfort for families even after their loved ones have passed. However, the founder faced significant challenges in bringing this heartfelt vision to life.
- simplify tracking expenses
- managing appointments
The Challenge
- Non-Tech Founder: Although the founder had a good idea about technology, he struggled with understanding the implementation details such as timeline and cost, making it challenging to bring his vision to life.
- Agency Dilemma: The founder was overwhelmed by the numerous agencies he consulted. Each provided similar timelines and proposals, which only added to his confusion about which one to choose.
The Journey of Forget Me Not with 6PM
6PM implemented a structured, phased approach using their proprietary 6PM Model to address Forget Me Not’s challenges. This model focuses on three key stages: Plan, Execute, and Scale.
- Plan
- Scale
- Execute
Plan: Forming the Right Technology Stack & Strategy
6PM began by providing a comprehensive planning phase, crucial for laying a strong foundation for Forget Me Not’s technological needs
Kinetic Marketplace
A Fractional CTO without Sacrificing Equity
6PM provided a fractional CTO to bring expert leadership without requiring equity sacrifice.
The fractional CTO worked closely with Product Managers to align with Kinetic Marketplace’s vision of ensuring secure and verified transactions for buyers and sellers.
Building a Scalable Tech Stack
Implemented the MERN stack (MongoDB, Express.js, React, Node.js) for a robust and scalable technology solution.
Ensured the technology could seamlessly support the platform’s future growth and adaptability.
Creating an Effective Product Roadmap
Developed a six-month product roadmap to guide the development and implementation of the platform.
Ensured the roadmap addressed the integration of new processes and technologies smoothly.
Client Involvement
The founder spent significant time with the leadership role and designers, participating in around 12 workshops and producing 13 detailed documents.
This active involvement and thorough documentation helped to effectively organize and refine the project ideas, ensuring alignment with the founder’s vision.
Execute: Building & Leading a High-Velocity Remote Team
With a solid plan in place, 6PM moved to the execution phase, focusing on building and leading a high-performing remote team
High-Performance Development Team
- Finalized the technology stack and recruited a team of high-performing developers and designers efficient in the MERN stack.
- The CTO and Product Managers led the hiring process, ensuring the team’s skills aligned with Forget Me Not’s technological needs.
Leading the Engineering Team
- The CTO, with Product Managers, led the six-month Agile development process, including 6 sprints, 25 priority meetings, and 32 hours of Scrum meetings, saving over $35,000 through efficient development.
Scale: Ensuring ROI on Technology Investments
The final phase focused on scaling Forget Me Not’s technology and ensuring a return on investment
Aligning with Existing KPIs
- Adjusted our approach to align with Forget Me Not’s existing KPIs, with a primary focus on user adoption and engagement.
Identifying Tech Opportunities
- The client was already involved with several hospice care homes, bringing early feedback from existing clients, which was invaluable for refining the platform.
- Conducted regular sprint review meetings to gather feedback and iterate on the product, continuously improving its functionality and user experience.
The Results
As Forget Me Not progressed through the phases of the 6PM Model, the transformation was remarkable. What started as a confusing journey, filled with frustrations and setbacks, evolved into a structured, efficient, and ultimately successful venture.
Early Investment Success
Forget Me Not secured early investment by showcasing the design while the product was still being developed.
The Successful Launch in 6 Months
Forget Me Not successfully developed and launched its app within the desired timeline, going live in just 6 months.
Empowering the Founder
The platform was designed in such a way that eventually it enabled the founder to manage content independently, allowing for continued innovation and updates without external assistance, which is a great success.